Eliminates the Envelope to Extend Transpromotional Messaging, Reduce Costs and Go Green and “Lean”
Wheeling, Ill. – Sept. 14, 2009 – BÖWE BELL + HOWELL (BBH), a leading provider of document processing and postal solutions, unveiled the BBH MAILStream Inveloper™ inserting system at PRINT 09, Sept. 11 through Sept. 16, McCormick Place, Chicago, booth #7735. The BBH MAILStream Inveloper provides a cost-efficient and effective new approach for processing production mail.
The BBH MAILStream Inveloper combines envelope creation and inserting into a single, more efficient process by replacing traditional envelopes with continuous roll-fed material. The document packet, which can include a statement, business reply envelope and optional inserts, is wrapped or “inveloped” at high speeds by the roll-fed material. Personalized offers or messages, enabled by advances in digital color printing, can be added to the mailpiece to create greater impact and improve the response rates. BBH has partnered with a major envelope manufacturer to provide windowed and windowless material.
“Inveloping is a radically new way of looking at how we produce the mailpiece,” said Mark Van Gorp, BBH vice president of business development. “By eliminating the envelope, we create a true mail ‘stream’ that provides greater effectiveness, throughput and efficiency. The process delivers dramatic cost-per-piece reductions, supports transpromotional messaging, improves efficiency and throughput, and offers a more green and lean approach to production mailing.”
The BBH MAILStream Inveloper is ideal for high-volume production mailers, such as utilities and financial institutions, or service bureaus. The system runs at speeds of up to 30,000 mailpieces per hour, and because the document packet is wrapped in the inveloping material, not inserted, jam rates are dramatically reduced from 25 per 10,000 to as few as 1.12 per 10,000.
The system supports a wide range of formats, from letters to flats, closed-face and windowed material. Because no envelopes are used in the process, the waste associated with them, including boxes, cartons and handling, is also reduced. Promotional envelopes do not need to be stockpiled since the messages on roll materials are digitally managed and produced as needed.
Built on a robust, reliable platform, the BBH MAILStream Inveloper provides companies with the flexibility to adapt to changes in the future while improving existing mailing operations and reducing expenses.
“The production mail process must change if we are to continue to achieve cost reductions,” added Van Gorp. “The BBH MAILStream Inveloper is a new and exciting option to help mailers achieve greater effectiveness and efficiency today and in the long term.”
Product demonstrations will be held during PRINT 09 in the BBH booth #7735.
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About BÖWE BELL + HOWELL
Headquartered in Wheeling, Ill., BÖWE BELL + HOWELL is a leading provider of high-performance document management solutions and services. The company pioneered gripper arm mail-inserting systems in 1938, and has one of the world’s largest installed base of such inserters as a result of the technology’s flexibility, performance and reliability. The company's complete portfolio of inserting, sorting, plastic card, integrity, cutting, packaging, print-on-demand and software solutions is the most comprehensive product offering for paper-based communications. These solutions are supported by one of the largest dedicated service organizations in the industry. For further information on BÖWE BELL + HOWELL, please visit www.bowebellhowell.com.
© 2009 Böwe Bell + Howell Company. All rights reserved. BÖWE BELL + HOWELL and the Böwe Bell + Howell logo are trademarks or registered trademarks of BBH Inc. BBH and MAILStream Inveloper are trademarks or registered trademarks of Böwe Bell + Howell Company. All other trademarks and service marks are the property of their respective owners. Specifications are subject to change without notice. Performance may vary depending upon specifications, user environment and other variables.