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With postal rates on the rise and information privacy regulations becoming increasingly strict, the business of printing and mailing has taken on a new scope and importance. Striving to reduce costs and ensure compliance, organizations look to leverage existing investments in technology and connect the islands of automation that exist in their document production systems. Ensuring financial stability, operating efficiency and regulatory compliance in the today’s information-rich business environment requires increased intelligence and connectivity throughout the process. These benefits are gained by adopting an Automated Document Factory (ADF).
Our recent research shows that mail yields the highest return on investment (ROI) among marketing channels. While consumers are increasingly interacting via digital media, this data shows that the physical mail piece remains an important marketing and communications channel. Advances in technology have brought new capabilities to this market, including improved personalization and innovative mailing solutions. While most marketers focus on personalization of what is inside the envelope, they often overlook the marketing opportunity that the outside of the envelope presents.
The USPS® Intelligent Mail® barcode (IMB) initiative is finally becoming a reality. Mailers of all sizes that plan to take advantage of the substantial discounts and services provided when mail meets postal requirements need to start planning and strategizing on what this change will mean to them.
With the increasing popularity of transpromotional mailings and electronic delivery, enabled by rapidly evolving technologies from data processing through printing and finishing, there are many opportunities to increase customer loyalty, message impact and revenue through meaningful communications.
A large percentage of mailers have experienced the productivity and cost challenges of short-run inserting jobs. Over the years, technology and process decisions that were meant to provide a higher level of control over application handling, postage management and accounting, and messaging, have contributed to the problems. In this paper we will examine how mailers can start transitioning their workload into fewer, longer-run jobs whether in an offset or digital print application environment.
As a solution provider to companies in the mail and messaging business, we spend a large percentage of our time working to address their business and technical challenges, and those of their end customers.
Most of us have a basic sense of the difference between strategy and tactics—strategy represents the big picture, while tactics involve the details. When it comes time to actually put this knowledge into practice, however, many of us are unsure about how to do it effectively.